My previous post on brainstorms was intended to help get people out of their element, and generate a slew of new ideas. Ideas that hopefully help make you or your clients do things better, and help reach your goals. Idea generation however, is maybe the easiest part of this whole process. The next place many creative people stumble is in filtering those ideas down to pick winners. I’ve been working on this set of questions to help filter out the weak ideas, and pick the strong ones. To give credit where due, it should be mentioned that I’ve adapted these from the genius Jesse Schell and his awesome set of game design practices. I’ve tried to reframe them for more general application to the type of digital work that I’m involved with.
Read MoreI like to think I’m pretty decent at brainstorming. Over the years I’ve worked up this list of things that I try to keep in mind while leading a brainstorm. Regardless of leading or participating, or even just ideating to yourself, these tips have helped me out immensely.
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